Bell Ranger to Create Bushnell Outdoor Apparel Line

Bell Ranger Outdoor Apparel has signed on to manufacture a new branded clothing line for Bushnell Outdoor Products, represented by MODA International Marketing.

The apparel line will span men, women and kids under the Bushnell trademark. It will premiere in January and will be available at sporting goods shops and department stores.

"The Bushnell brand gives Bell Ranger an established outdoor lifestyle brand that consumers will embrace," says Sharon Summer, senior vice president, MODA. "Bushnell is a highly recognized and established brand that promises consumers quality, performance and value."

Overland Park, Kan.-based Bushnell Outdoor Products also sells products under the brands Tasco, Serengeti, Bollé, Uncle Mike's Law Enforcement, Stoney Point and others.