CPLG to Rep Banijay Properties in the U.K.
Banijay U.K. has appointed CPLG as its local licensing agency.
The agreement sees CPLG take on management in the U.K. of the consumer product programs for Banijay’s brands in the factual, formats, scripted and kids’ genres. CPLG’s initial focus will be to develop consumer product programs for “The Inbetweeners,” “The Crystal Maze,” “Eat Well for Less?,” “Do You Know?,” and “Tipping Point.” Target product categories for the properties include apparel and accessories, gifting, toys and games, publishing, and promotions.
“We are incredibly excited to have been selected by Banijay to work on their roster of TV hits, which span a wide variety of genres and have legions of fans up and down the country,” says John Taylor, managing director, CPLG U.K. “Many of the TV programs have never been extended into consumer products, so we see considerable opportunity to amplify these shows and broaden their appeal through exciting and original product ranges.”