
February 28, 2023

According to Verified Market Research, the mobile phone protective cases market size was valued at $21.61 billion in 2020 and is projected to reach $35.81 billion by 2028. Based on type, Verified Market Research categorized the cases into multiple kinds: body glove, pouch, phone skin,
hybrid cases and others.
Verified Market Research notes that major players in the market are Mophie Technology, Moshi, Griffin Technology, Apple, Samsung Electronics, CG Mobile, Incipio, Otter Products and FIT Hon Teng Limited.
Another trend in the phone case space is customized and customizable phone cases. From influencer collaborations to IP additions and even the option to add your own graphics,
currently boasts around three million followers across all of its social media profiles and is popular among millennials and Gen Z. From bands like BTS and BLACKPINK to artists like Keith Haring, popular shows like “
” and more, CASETiFY has some of the highest-profile collaborations in the phone case game and is both following trends in the market and creating them.
“Back in the day, phone cases were grouped with mouse pads, computer cases or laptop bags,” Wes Ng, chief executive officer and founder, CASETiFY, told High-Snobiety. “You never really see tech accessories with fashion, but we’re trying to make people think differently, to show that a phone case can also feature great design and express creativity. As a designer, I don’t just want to put a logo on the back of the case and call it a day. Customization and aesthetics are important, and our team constantly tries to push this.”
Brand licensing is a big part of fashion, but fashion extends beyond essential apparel. For some, accessories add to their wardrobe and can complete a look they want to achieve.
For the licensing industry, it’s a good look. According to
License Global’s Top Global Licensors Report
, most licensors said that brand collaboration at retail was paramount to their growth strategy for 2023, including accessories.
Accessories are also a big part of a licensee’s world. In
November’s Leading Licenees report
, about a third of licensees on the list created licensed accessories in 2022.
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