Car and Driver to Brand Electronic Accessories Line

Powercam has been tapped to produce a line of branded electronic accessories for Jumpstart Automotive Group's Car and Driver magazine to hit stores in March.

The initial line in the three-year licensing deal will include cellular cases, chargers, universal chargers and Bluetooth headsets, featuring the Car and Driver logo and name. Other planned accessories include branded flashlights, jump-starters and tire gauges. The products will be available this spring at major retailers and online in the U.S. and Canada.

"Powercam's quality accessories exceeded the high expectations of the Car and Driver team and we're certain our loyal audience will be impressed by the quality of the new line of products, on the road and off," says Zvia Herrmann, vice president of brand development at Car and Driver.