Trevco Appoints Managing Director of Trevco EMEA

The appointment of Ajay Nassa reaffirms Trevco's commitment of its development in the EMEA region.

License Global

May 13, 2024

1 Min Read
Ajay Nassa, Trevco EMEA
Ajay NassaTrevco EMEA

Trevco has named Ajay Nassa the new managing director for Trevco in the U.K., Europe, Middle East, and Africa (EMEA) region.

Based in London, Nassa brings over 20 years of retail industry experience, including roles at Europe's leading licensed merch eCommerce retailer, EMP and most recently as chief executive officer, Virgin Megastore.

As well as retail, e-commerce, wholesale & marketplaces, his expertise extends to print-on-demand initiatives, significantly impacting revenue at both EMP and Virgin Megastore. Nassa’s strategic initiatives helped propel EMP's revenue and his marketing & operational insight to drive increasing profitability. At Virgin Megastore he led the omnichannel strategy, with print-on-demand accounting for a significant and growing proportion of overall revenue.

“We're thrilled to welcome Ajay Nassa to our Trevco operations U.K. & EU,” says Trevor George, chief executive officer, Trevco. “His proven track record and deep industry understanding of the region will drive our growth initiatives with our licensed brand partners, while overseeing our print facility in Plymouth, U.K. & the regional UK & EU team.”

Nassa’s appointment reaffirms Trevco's commitment to strategic development to the EMEA region.

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License Global

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