UFC, Fanatics Collectibles Announce Trading Card Deal

UFC, a mixed martial arts organization and part of TKO Group Holdings, and Fanatics Collectibles have announced an exclusive multiyear trading card partnership that sees Topps make a return to the sport. The agreement was negotiated in consultation with UFC’s licensing agent, IMG. 

Topps was a UFC partner 2009-2020, creating UFC’s first trading cards. The new product will be 2024 Topps Chrome UFC, which hits retail and hobby shops Feb. 28. The set will include 200 base cards across a rainbow of color and tech parallels with several key insert cards: SuperGiant, 1954 Topps International Flair, AKA and Tale of the Tape. There will also be two autographs in every box, featuring some of the biggest names in UFC, including bantamweight champion, Sean O’Malley; flyweight champion, Alexa Grasso and welterweight champion, Leon Edwards.    

“We are excited to again join creative forces with Fanatics Collectibles and Topps, celebrating the sport of MMA and the unrivaled popularity of UFC through its unique personalities and historic moments,” says Tracey Bleczinski, senior vice president, global consumer products, UFC. “UFC fans have long supported a strong marketplace for collectibles, and this new collaboration with Fanatics and Topps will give UFC fans a great way to stay engaged in the sport and to better connect with their favorite athletes.”  

“Today is a day of celebration for both the hobby and all UFC fans,” says Mike Mahan, chief executive officer, Fanatics Collectibles. “UFC trading cards are incredibly popular among collectors – and we are truly honored to be able to once again make innovative and fun cards featuring the next wave of stars.”    

Fanatics Collectibles plans to support the UFC partnership with a variety of promotional initiatives, including featured content on Fanatics Live – the live commerce platform within Fanatics’ digital sports platform. On Fanatics Live, collectors and fans will be able to see special interviews with UFC athletes as the fighters join in on live card breaks. This deal builds on an existing e-commerce and live-event partnership between UFC and Fanatics Commerce.