Universal Music Group, Supersocial Launch Beat Galaxy on Roblox

Universal Music Group (UMG), a leader in music-based entertainment, and  Supersocial, a pioneer in virtual world development, have announced the launch of Beat Galaxy, a new music hub on Roblox, an immersive platform for communication and connection. 

Building on several successful activations on Roblox by UMG artists and labels, Beat Galaxy is a next-generation social experience centered around music discovery, featuring an interactive social space where fans and newcomers can meet, discover and share their favorite artists and music. From towering amplifiers to a 24/7 virtual club and themed UMG artist takeovers, every aspect of the immersive space encourages discovery. The experience has launched in the U.S. with further markets to follow. 

The Beat Galaxy experience aims to become the virtual epicenter for a wide range of UMG labels and artist integrations, launching with Interscope Records artist, songwriter, multi-instrumentalist, activist and actor, Yungblud.  

“We’re excited to partner with Roblox and Supersocial on Beat Galaxy, which aspires to take the experience of music in the metaverse to the next level in terms of scope, creativity and commercial opportunity,” says Michael Nash, chief digital officer, executive vice president, Universal Music Group. “UMG is committed to driving innovation to expand our portfolio of influential platforms such as Roblox, which our artists can use to connect with and engage audiences as technological change continues to transform the consumer landscape.” 

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“For UMG, Beat Galaxy represents a dynamic step forward in entertainment innovation, allowing us to change the way that music fans, artists and labels interact with one another,” says Alvaro G. Velilla, senior vice president, new business, UMG. “Beat Galaxy is a living, breathing music experience, and alongside Supersocial, we believe that we’ve created the go-to music getaway on Roblox.”  

Beat Galaxy launches with one of the largest song catalogs of any experience on the Roblox platform, with tracks spanning a wide range of popular music genres from EDM and Pop to Rock and Urban, with hit songs by Glass Animals, Kid Cudi, Becky Hill and more. 

“In collaboration with UMG we’ve been able to bring something unique to the industry,” says Yonatan Raz-Fridman, founder, chief executive officer, Supersocial. “Beat Galaxy creates a next-generation music discovery experience on Roblox that not only provides an opportunity for a fun social gameplay but creates true utility for music discovery beyond the algorithm in a community-driven way that’s never been done before.” 

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In addition to acting as a rhythm game and music discovery hub for new music and artists, Beat Galaxy will also serve as a future venue for live concerts and themed pop-up shops centered around live performances in-experience.