SYBO Games, the creator of “Subway Surfers” has partnered with 20 of the world’s largest video game producers to launch the Playing for the Planet climate change awareness initiative.
Launched today at the United Nations Climate Action Summit 2019, the initiative sees the 20 game studios pledge to use their platform “to inform, nudge and take meaningful action in the fight against climate change.” The collective of companies includes Sony, Microsoft, Google, UbiSoft, Supercell and Twitch. Collectively, the companies have the potential to reach as many as 970 million gamers globally with the message.
For its part, SYBO also took an active lead in developing campaign marketing materials including videos and a logo. The studio developed and produced the Playing for the Planet video, which encourages young gamers around the world to take part in the climate fight.
“It was a great honor for us to help create the framework for the alliance. Every month, 100 million people play ‘Subway Surfers,’” says Mathias Gredal Nørvig, chief executive officer, SYBO Games. “That not only gives us great responsibility but also an amazing opportunity to reach a ton of people. We can inspire them to take climate change seriously and to engage in the fight for the future of our planet. We have been conducting initiatives on our own at SYBO for years, but this alliance is a major step for the gaming industry as a whole.”
Along with the campaign, SYBO’s has taken an active approach in climate change initiatives including:
- Green Nudging of Gamers–SYBO co-founded a video for Plastic Change International that has more than 50 million views on Facebook.
- Green Investments–SYBO actively invests in projects and companies working for a green transition such as AIC, Clover and Impax.
- CO2 Allowances–SYBO annually purchases 200 tons of CO2 allowances to offset office and travel activities by 200 percent.
- Solar Panels–SYBO has also installed solar panels on the roof of its office building in Copenhagen, which meet the majority of the facility’s power needs.
SYBO was also recently announced as part of the lineup for PowerStation Studios “The Arcade” to be hosted at Brand Licensing Europe.