Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
February 1, 2021
This week, “WWE Champions 2021” celebrates its fourth anniversary with the in-game debut of celebrity and WWE Hall of Famer Snoop Dogg.
Players can add Snoop Dogg to their roster and compete against more than 250 WWE Superstars and Legends currently in the game. This marks the first time Snoop Dogg has ever appeared in a WWE video game.
“WWE Champions’” first-ever celebrity integration reflects Snoop’s longstanding relationship with WWE. As a super fan and member of WWE’s Hall of Fame celebrity wing, he has made multiple appearances at WWE live events, including WrestleMania and “Raw.” Snoop Dogg’s cousin is WWE SmackDown Women’s Champion Sasha Banks.
“The Doggfather is ready to get in the game,” says Snoop Dogg. “Having the chance to be part of ‘WWE Champions’ combines two things I love: gaming and WWE. Join me in the ring with some of my WWE favorites like Ric Flair, DX and, of course, my cousin Sasha Banks. If you’re a WWE fan, you’ve got to catch me in ‘WWE Champions.’”
As part of his debut, Snoop Dogg will also act as the in-game master of ceremonies for “WWE Champions’” fourth-anniversary celebration taking place throughout February. During the celebration, players will have a chance to add Snoop Dogg to their rosters, earn special in-game prizes from a limited-time Snoop Dogg prize vault, and snag daily anniversary-themed log-in bonuses. All contests and game modes, from PVP Showdowns to Gauntlet Blitz events and Daily Tours, will include anniversary and Snoop Dogg themes.
“WWE Champions” will move their in-ring combat outdoors and upstairs, with all matches taking place in a special rooftop party-themed arena atop a helipad.
The title blends match-3 puzzles with action RPG gameplay. Since launching in January 2017, more than 35 million fans have completed more than 1 billion matches. The action changes daily, with weekly bouts that recreate “Raw,” “SmackDown” and “NXT” battles, monthly pay-per-view events and the ability to recruit more than 250 WWE Superstars.
“WWE Champions 2021,” from mobile games company Scopely, is available for free on the App Store for iPhone and iPad, and Google Play for Android devices.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
The Changemakers: The Natural History MuseumFeb 29, 2024
Mattel, Zynga Partner for New Barbie Mobile GameFeb 29, 2024
Poetic Brands Launches Xbox T-Shirt at Urban OutfittersFeb 29, 2024
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024