The Sandbox will leverage Levy’s established network and expertise to unlock value through partnerships with major entertainment brands, celebrities and artists to build collaborations within The Sandbox gaming virtual world.
“Bertrand is a great addition to the team and his senior expertise will help us to accelerate the
integration of brands into the virtual world we are envisioning,” says Sebastien Borget, chief executive officer and co-founder, The Sandbox. “We’re just getting started here building up a metaverse where any creator can make his own games with characters and elements from his favorite IPs and publish these games next to them.”
In The Sandbox, players will be able to play games featuring IP characters as well as purchase in-game content for use in their own game worlds with its accessible no-code game maker software.
“I’m very happy to join The Sandbox,
Levy has more than 15 years of experience in the music industry, including a decade at Universal Music Group. At Universal Music Group, he created more than 100 strategic partnerships with diverse companies such as McDonald’s, Creative Labs, Logitech, Samsung, Alcatel and BNP Paribas. Levy’s deals collectively generated more than €100 million.
He also created the world’s first legal music download site, ecompil.com, in 2001 and the first legal digital music no DRM MP3 bundle website with the ISP, Neuf Cegetel, in 2007.
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