Nickelodeon’s JoJo Siwa Dances Her Way into Mobile Games

New mobile game heads to iPhone and Android devices next month.

License Global

September 17, 2019

1 Min Read

Viacom Nickelodeon and TabTale have partnered to launch a new mobile game inspired by JoJo Siwa’s latest dance tour.

“JoJo Siwa–Live to Dance” sees fans join the YouTube influencer’s dance team as she heads on her latest worldwide tour. The game will teach players dance styles, styling tips and other pre-show preparations. All the activities are based on Siwa’s actual D.R.E.A.M. tour, which kicked off earlier this year.

“JoJo is an iconic, positive role model and a perfect fit for TabTale’s line of lifestyle games,” says Sagi Schliesser, chief executive officer and co-founder, TabTale in a statement obtained by Variety. “We created a whole new gameplay experience tailored to JoJo’s life as a singer and entertainer that we know fans will love.”

TabTale’s latest mobile offering will launch on Apple’s App Store and Google Play next month. As a freemium title, it will be available for download at no cost but include in-app purchases and ads.

Siwa’s new game follows a recent slate of licensing deals in 2019. The YouTube influencer- turned-touring popstar, most recently inked a deal with e-commerce giant Amazon to debut a slew of exclusive merchandise for this year’s Prime Day.

Read more about:

Jojo SiwaNickelodeon

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like