September 17, 2019
Viacom Nickelodeon and TabTale have partnered to launch a new mobile game inspired by JoJo Siwa’s latest dance tour.
“JoJo Siwa–Live to Dance” sees fans join the YouTube influencer’s dance team as she heads on her latest worldwide tour. The game will teach players dance styles, styling tips and other pre-show preparations. All the activities are based on Siwa’s actual D.R.E.A.M. tour, which kicked off earlier this year.
“JoJo is an iconic, positive role model and a perfect fit for TabTale’s line of lifestyle games,” says Sagi Schliesser, chief executive officer and co-founder, TabTale in a statement obtained by Variety. “We created a whole new gameplay experience tailored to JoJo’s life as a singer and entertainer that we know fans will love.”
TabTale’s latest mobile offering will launch on Apple’s App Store and Google Play next month. As a freemium title, it will be available for download at no cost but include in-app purchases and ads.
Siwa’s new game follows a recent slate of licensing deals in 2019. The YouTube influencer- turned-touring popstar, most recently inked a deal with e-commerce giant Amazon to debut a slew of exclusive merchandise for this year’s Prime Day.
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