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Amazon Gets Star-Studded Partners for Prime Day

Amazon Gets Star-Studded Partners for Prime Day

Amazon Partners with JoJo Siwa, Hilary Duff and Sterling Shepard for Prime Day.

Amazon is collaborating with JoJo Siwa, Hilary Duff and Sterling Shepard to debut a series of exclusive products for this year's Prime Day.

Amazon will launch customized Levi's in partnership with Shepard, apparel pieces in partnership with Duff and 24 new items in partnership with Siwa. Each new product will be available exclusively at Amazon and highlighted across the company’s channels during the Prime Day celebration.

"With incredible deals on top products from pop culture icons across entertainment, fashion, style and food, we're bringing the best of shopping and entertainment to our members again this year," says Cem Sibay, vice president, Amazon Prime.

Prime Day is the Amazon-only equivalent of Black Friday. Each July, the e-commerce company provides exclusive discounts to Prime members on items from each of its retail verticals. Last year's Prime Day saw more than 100 million products purchased on Amazon in just 24 hours.

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