Sponsored By

Niantic, NBA and NBPA Release 'NBA All-World' Mobile Game

Players including Jalen Green, Jordan Poole and Karl-Anthony Towns join in game launch campaign.

License Global

January 30, 2023

1 Min Read
“NBA All-World” banner.
“NBA All-World” banner.Niantic/NBA

Niantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have launched “NBA All-World,” a free-to-play licensed geolocation augmented reality basketball game where players can find, challenge and compete against today’s NBA ballers in their neighborhoods, then recruit them to their team before proving themselves on the court.  

“NBA All-World” brings the world of the NBA to neighborhoods around the world. Fans can explore their own neighborhoods to encounter today’s NBA players, recruit them to their teams, level them up and compete to become rulers of their local courts. Players will have the opportunity to outfit their squads with the latest gear by searching for real-world drops from a variety of brands. In the game, players can also show off their teams, chat with friends and compete in one-on-one tournaments to win exclusive in-game items. 

“Sports are a huge part of people’s lives and a huge part of pop culture,” says John Hanke, founder and chief executive officer, Niantic. “Our version of an NBA basketball game starts with exciting one-on-one gameplay and expands from there to include the major elements of basketball culture including music, fashion, sneakers and more, all of which are integrated into real-world locations.” 

Related:Hasbro, NBA Bring Back Starting Lineup Action Figures

Through “NBA All-World,” players will learn about real-world locations that are the personal favorites of today’s NBA players.   

“We look forward to our fans fully immersing themselves in ‘NBA All-World’ as they develop deeper connections with players, the league and each other,” says Matt Holt, head, consumer products, NBA. “Through our collaboration with Niantic and the NBPA, this game helps expand the world of the NBA and its culture into virtually every neighborhood around the globe.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like