Action figures featuring NBA players Giannis Antetokounmpo, Stephen Curry, Luka Doncic, Joel Embiid, LeBron James, Ja Morant, Jayson Tatum and Trae Young are available for pre-order.

License Global

September 27, 2022

1 Min Read
All eight players featured in the initial Starting Lineup drop.
All eight players featured in the initial Starting Lineup drop.Hasbro

Hasbro, in partnership with Fanatics, the National Basketball Association (NBA) and National Basketball Players Association (NBPA), have announced the first series of action figures featuring NBA players, following the re-launch of sports collectibles brand Starting Lineup.  

The initial series of Starting Lineup NBA figures are now available for pre-order, exclusively on Hasbro Pulse and across the Fanatics network of online sites. 

"This is a proud moment for the company as we celebrate the return of the Starting Lineup brand," says Eric Nyman, president, chief operating officer, Hasbro. "We are grateful to our partners in helping us reintroduce these fan-favorite collectibles to a new generation of sports fans and collectors while bringing some of the biggest names in the game to an all-new action figure form." 

The new series of Starting Lineup action figures feature design “like never before,” says Hasbro, in a highly articulated 6-inch scale. NBA players joining the first series of figures include Giannis Antetokounmpo, Stephen Curry, Luka Dončić, Joel Embiid, LeBron James, Ja Morant, Jayson Tatum and Trae Young. Each figure captures the likeness of these larger-than-life NBA luminaries and will include an exclusive, officially licensed Panini NBA trading card and NFT.  

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