Explore Bluey’s house and other Bluey’s world locations with original voice talent from the show. “Bluey: The Videogame” launches in November.

License Global

September 19, 2023

3 Min Read
“Bluey: The Videogame” screenshot, Outright Games, BBC Studios
“Bluey: The Videogame” screenshotOutright Games, BBC Studios

Outright Games, in partnership with BBC Studios, has announced the first “Bluey” video game will be coming to Nintendo Switch, PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One and PC on Nov. 17.

“Bluey: The Videogame” is based on the Emmy and BAFTA Award-winning global TV show that follows Bluey, a loveable, inexhaustible Blue Heeler dog who lives with her Mum, Dad and little sister, Bingo.

The interactive sandbox adventure game immerses players in the world of “Bluey” as players navigate recreated locations, including Bluey’s home, which is fully explorable for the first time. The story-driven episodic gameplay includes activities inspired by moments from the show as well as a new four-part storyline created in partnership with Artax Games, BBC Studios and the show’s producers at Ludo Studio.

Up to four players can play as Bluey, her sister, Bingo, Mum and Dad. The game features voices from the English-speaking cast of the show, including Dad, Bandit (David McCormack), and Mum, Chilli (Melanie Zanetti). Several music tracks from composer, Joff Bush, will be featured on the game’s soundtrack with new music created by the development team.    

“Bluey: The Videogame” has been designed with flexibility in mind, allowing fans to engage with the game and explore it at their own pace with the ability to jump between story quests, activities and exploration at any time. Variable difficulty features have been included that allow the game to be accessible and fun for both preschool and older fans, including UI on/off toggle, simple written on-screen instructions and full voice-over. Players can utilize physics-based mechanics to manipulate objects, interact with the world around them, add additional challenges to mini-games and support free play in the sandbox.

“Bluey: The Videogame,” Outright Games, BBC Studios

“Bluey: The Videogame,” Outright Games, BBC Studios

“We’re incredibly excited to be working with BBC Studios as a brand-new licensing partner for Outright Games and to help expand the phenomenal world of ‘Bluey’ into video games,” says Stephanie Malham, chief operating officer, Outright Games. “It is always our goal to create games that can act as an entry point to the world of video games and to some of the most important entertainment franchises on the planet, like ‘Bluey.’ It’s a thrill for us to bring Bluey’s world to life with a level of interactivity that has never been seen before, and by ensuring that the game is accessible and enjoyable for all ages, we know fans across the globe will be delighted.”

Last month, License Global spoke with Malham about the company’s rapid growth and its unique way of using well-known IPs to create video games for all the family.

“We’re delighted to be working with Outright Games on Bluey’s first video game,” says Kevin Jorge, head, games, BBC Studios. “It’s very important for us to capture the essence of fun and games that is central to the series. We know fans will be excited to explore Bluey’s world and join in with the Heeler family’s antics.”

Watch the “Bluey: The Videogame” trailer …

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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