October 1, 2023
Banijay Brands has partnered with Big Sky Games, to produce a “Deal or No Deal” card game and board game, available later this year in the U.K. and Ireland.
With the show’s return to the U.K., the company will release an updated version, voiced by new U.K. host Stephen Mulhern, alongside a travel card game. Distributed by Asmodee, the games will be available online and in-store across the U.K. and Ireland. The return of the hugely popular show in the U.K. will be produced by Banijay U.K.’s Remarkable Entertainment for ITV and ITVX.
“Through this trusted partnership, we are set to deliver more exciting additions to our Deal or No Deal consumer offering,” says Alice Bernardi, director, international brand licensing, Banijay Brands. “With the return of the global format to the U.K. market, these games will give people of all ages the opportunity to experience the excitement of the iconic game show at home or on the move.”
Deal or No Deal has a varied licensing portfolio that allows consumers to connect with the brand across multiple categories, including scratch and digital lottery games across 24 territories with Scientific Gaming and slot games with Gaming Arts.
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