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Banijay Brands Extends ‘Deal or No Deal’ Licensing Rights to Scientific Games

More lottery games and events coming.

License Global

October 11, 2022

1 Min Read
“Deal or No Deal” games.
“Deal or No Deal” games.Scientific Games

Scientific Games has extended a long-term license partnership with Banijay Brands for instant scratch and digital lottery games across 24 territories for the “Deal or No Deal” TV gameshow brand. Scientific Games most recently launched “Deal or No Deal” lottery games in Canada, France, New Zealand and the U.S. The new agreement includes these markets, with the addition of Australia, Austria, Azerbaijan, Belgium, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Lithuania, Norway, Philippines, Poland, Portugal, Romania, Slovakia, Spain and Switzerland. 

"Banijay is home to some of the most recognizable brands on the planet, and we only work with the best partners to grow our IP beyond the screen,” says Lex Scott, commercial director, Banijay Brands. “Scientific Games has long been a trusted collaborator for us, and the creative and innovative way it works with ‘Deal or No Deal’ proves incredibly popular around the world." 

"Working with the iconic ‘Deal or No Deal’ TV gameshow brand to create the global lottery industry's first linked instant game was just the beginning of Scientific Games' successful journey with our Linked Games products,” says Kyle Rogers, vice president, North American instant products, Scientific Games. “And now we look forward to a bright future for the brand in the lottery sector, particularly as retail and digital lottery channels converge. “Deal or No Deal” is the perfect brand for that path."   

Related:Banijay Brands Launches ‘Survivor’ Webstore

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