‘Baby Shark: Sing & Swim Party’ Game Launched by Outright Games, Pinkfong

Outright Games, in collaboration with The Pinkfong Company, the entertainment company behind Baby Shark, have announced the release of “Baby Shark: Sing & Swim Party.” The world of Baby Shark takes its first swim into the video game waters, available on PlayStation 4, PlayStation 5, Nintendo Switch, Xbox One, Xbox X|S and Steam.  

In the adventure game, fans can play as their favorite Baby Shark family characters as they travel across seven recognizable locations from the Baby Shark videos. Featuring both a Rhythm mode where players must stay on the beat and a Runner mode to avoid obstacles and collect stars, the game teaches players more about the Shark family’s story as they complete the different levels. With 30 songs, including “Baby Shark,” “Disco Sharks” and “Shark Dance Party,” players can sing along on their oceanic adventure.  

Designed for the whole family, the game can be played in solo mode or with up to three family members or friends in four-player local co-op mode. The game was designed with the youngest players in mind with accessibility features, including full game voiceover for all dialog, location names and instructions, to assist those learning to read. It also features a gradual difficulty curve over the course of the levels, so that younger players can dive in and learn to play at their own pace. 

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“We are delighted to finally release ‘Baby Shark: Sing & Swim Party’ into open waters,” says Stephanie Malham, chief operating officer, Outright Games. “The audio, visual and haptic interactions found in our game are only possible on consoles and PC. When combined with the rhythmic runner gameplay that is tailored for this beloved franchise, fans will be able to experience the world of Baby Shark in an engaging and unique way that’s never been seen before.” 

Last month, License Global spoke with Malham, about the company’s rapid growth and its unique way of using well-known IPs to create video games for all the family. 

“When designing ‘Baby Shark: Sing & Swim Party,’ our main aim was to ensure that the gameplay would be accessible to the youngest of players, while offering an appropriate challenge for fans of any age,” says Francisco Encinas, chief executive officer, RecoTechnology. “To achieve this, we ensured the difficulty of the game increased over time at a lighter, slower pace that creates a more compelling and varied play experience.” 

“Baby Shark: Sing & Swim Party” is available on Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, Nintendo Switch and PC.