‘Rainbow High: Runway Rush’ Video Game Launches

Outright Games and MGA Entertainment (MGA) have announced the launch of “Rainbow High: Runway Rush,” the first console game based on the fashion doll brand and streaming TV series, “Rainbow High.”

Players will step into the colorful world of Rainbow High Creative Arts School as one of the six original “Rainbow High” characters – Ruby, Poppy, Sunny, Jade, Skyler or Violet. The game will have over 21 locations to explore, including recognizable places from the series, such as the majestic Unicorn in the atrium, the Rainbow Union and Sunny’s bedroom. Players will also be able to go outside the main story mode to find collectibles to level-up their characters with unlockable outfits.

As a puzzle adventure game, fans of the show can be the leading character in the story while they explore the colorful school, solve puzzles and use their creativity to move to the next level. Younger children will also be able to take control of their adventure with the help of the “hint scan” function, which highlights all the interactive elements of a room's puzzle and guides them to their next task.

"Rainbow High: Runway Rush" packaging, Outright Games, MGA Entertainment

“‘Rainbow High’ has fast established itself as the defining fashion doll brand for Generation Alpha,” says Stephanie Malham, chief operating officer, Outright Games. “With our new game, fans will have an entirely new way to interact with this world, its beloved characters and develop their creativity in a way that has been tailor-made for our audience.”

Related:Outright Games: Gaming the System

Last month, License Global spoke with Malham about the company’s rapid growth and its unique way of using well-known IPs to create video games for all the family.

“In just three short years, ‘Rainbow High’ has revolutionized the fashion doll category and we are thrilled to see continued growth for the brand, with its first-ever console video game,” says Isaac Larian, founder, chief executive officer, MGA Entertainment. “Our core value for ‘Rainbow High’ is to have fans let their true colors shine and they will be able to do this in an all-new way, as they immerse themselves as a student and step into an interactive world.”

“As a developer, it was an exciting challenge to adapt the world of ‘Rainbow High’ into a puzzle adventure game,” says Carla Bolaños Blanco, game designer, Xaloc Studios. “We incorporated the key brand positioning enabling players to enter the magical world of rainbows, creativity and friendship where they can live up to their potential, roam their favorite locations and interact with their favorite characters.

“Rainbow High: Runway Rush” is available to purchase on Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, Nintendo Switch and PC.

Watch: “Rainbow High: Runway Rush” trailer here …