Brand Central Announces Tasty Deals for Mondelēz

Brand Central has brokered a slew of deals on behalf of Mondelēz.

The snack company’s new licensed partners will create an assortment of branded products, leveraging Mondelēz brands including Oreo and Sour Patch Kids. New partnerships include:

“We are thrilled to launch a comprehensive merchandise program with these beloved Mondelēz International brands and the top licensees in the industry,” says Ross Misher, chief executive officer, Brand Central. “These brands have such a powerful impact on today’s consumers outside of the snack aisle. We can’t wait for fans to show their love for these brands through a variety of new products.”

The deals are the latest from the partnership between Brand Central and Mondelēz. Brand Central was chosen to be Mondelēz’s licensing agency late last year.