Moving forward, Brand Central will develop merchandise programs based on Mondelēz’s brand index including Chips Ahoy!, Ritz, Swedish Fish, Sour Patch Kids and Oreo, and will seek opportunities in a host of categories including apparel, accessories, housewares, health and beauty and more.

“We are thrilled to be working with Mondelēz International to represent their iconic portfolio of brands,” says Ross Misher, chief executive officer, Brand Central. “They have such an amazing assortment of passion brands such as Oreo, which is one of the top five brands for Generation Z, according to a 2017 Google report.  We are looking forward to working with partners to supply the merchandise demand for these brands.”