Multiple titles to feature in-game integrations based on the upcoming holiday film starring Timothée Chalamet.

License Global

December 13, 2023

2 Min Read
Wonka Words With Friends, Zynga, Warner Bros. Pictures
‘Wonka’ ‘Words With Friends’Zynga, Warner Bros. Pictures

Zynga, a publishing label of Take-Two Interactive and creator of interactive entertainment, has announced a collaboration with Warner Bros. Pictures to feature the holiday film, “Wonka,” in multiple Zynga games, including its online game franchise, “Words With Friends.” The game integrations will give players an inside look at the world of “Wonka” through custom in-game challenges, rewards and film content.

Starring Academy Award nominee, Timothée Chalamet, in the title role, “Wonka” tells the story of how the world’s greatest inventor, magician and chocolate maker became the beloved Willy Wonka. With familiar faces and new characters and inventions, the film will introduce audiences to a young Willy Wonka, chock-full of ideas and determined to change the world one delectable bite at a time. Starting Dec. 12, the film’s limited-time in-game integration will be featured in “Words With Friends 2.”

In “Words With Friends 2,” a stylized Wonka avatar based on Timothée Chalamet’s portrayal of the film’s character will invite players into his magical world to play chocolate-themed Friendly Faceoff word games. Those who win two games against the bright-eyed candy maker will earn an exclusive “Wonka”-themed frame to display on their player profile. To further celebrate, “Chocolatier” will be featured as the Word of the Day. Zynga players will also have access to limited-time challenges and rewards in Wonka’s World of Candy and other Willy Wonka titles.

Related:Warner Bros. Pictures’ ‘Wonka’ Partners with Macy’s to Appear in Holiday Parade

“Zynga is excited to continue our 10-year history of successful collaboration with Warner Bros. by bringing the world of Wonkato players in ‘Words With Friends’ and other titles across our portfolio,” says Yaron Leyvand, executive vice president, games, Zynga. “We’re always looking for new ways to bring engaging experiences to our players, and inviting our community to interact with one of the world’s most beloved characters is a perfect golden ticket holiday surprise.”

“‘Wonka’ is one of the most highly anticipated movies this holiday season,” says Cameron Curtis, executive vice president, worldwide digital marketing, Warner Bros. Pictures. “By combining it with Zynga and four of their games, including ‘Words With Friends’ – an evergreen cultural sensation that has connected millions of players for over a decade – we are creating unique opportunities for engagement that unite gaming and film fans across the big screen and mobile devices.”

Read more about:

Warner Bros.ZyngaGlobal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like