ZAG Play x Playmobil to Launch ‘Miraculous’ Toy Range

Global animation studio, ZAG, and Horst Brandstätter Group have signed a global agreement to develop and distribute a Playmobil toy range for the “Miraculous: Tales of Ladybug & Cat Noir” TV series franchise. The announcement was made by Jeremy Zag, founder and chief executive officer, ZAG, and Sibylle Gondolf, managing director (Germany, Austria and Switzerland), WildBrain CPLG, who represent the Miraculous brand in Germany, Austria and Switzerland, and brokered the deal for ZAG.  

“Playmobil has become a brand synonymous with high-quality toys and a unique play principle with highly detailed figures and play worlds that stimulate imagination and creativity,” says Helena Perheentupa, senior vice president, ZAG Play Toy Division. “They are the perfect partner for ZAG to expand our current offerings for Miraculous fans around the globe with toys that promote curiosity and self-expression, and that will co-exist and complement our existing partner portfolio at retail.” 

Planned for a 2024 launch, the Playmobil range will feature superheroes Ladybug and Cat Noir alongside their team of heroes and villains. Popular scenes from the series will be presented in the Playmobil aesthetic in a wide range of playsets and seasonal toys. 

“Playmobil has been a trusted toy brand in many family households for decades,” says Sibylle Gondolf, managing director, Germany, Austria and Switzerland, WildBrain CPLG. “We are very proud and excited that through brokering this deal for ZAG we can now bring Miraculous into the hands of kids all over the world. From our very first conversation, we could see the huge potential that Playmobil’s unique playsets could offer to the world of Ladybug and Cat Noir to really bring it to life.” 

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