ZAG Unveils Inaugural Toy Line

“Miraculous” toys across 10 categories to be unveiled.
License Global

January 12, 2023

The ZAG toy line.
The ZAG toy line.ZAG

ZAG has announced the launch of its first toy line from the new


Play Toy division that will be unveiled at the Spielwarenmesse-Nuremberg Toy Fair. The first toys, across ten categories, all feature the company’s flagship brand,

“Miraculous – Tales of Ladybug and Cat Noir,”

to be followed with products for “Ghostforce” and the animated feature “Melody.”   

Included in the line-up is the “Miraculous” Miraball range. Inside the packaging, the Miraball first reveals a metal ball, inside of which is a Kwami plush. 

The “Miraculous” Sprinkles ‘n’ Slimy activity collection (manufactured and developed for ZAG Play by Joker) includes seven different items featuring packaging that depicts treats that can be made.  

The “Miraculous” Kwami Mon Ami plush range features glittery-eyed plushes. Roleplay items include the T&S Paris Café Set and the T&S Macarons Stand where fans can play out the scenes from the Parisian bakery run by Marinette’s parents above which they live.  

The Marinettes’ Atelier range

introduces a fully functioning mini sewing machine. “Miraculous” Secrets is the first “Miraculous: trading card game featuring heat-reactive cards that conceal and reveal exclusive secrets, with starter and booster packs available.  

“At ZAG we tell stories that feature modern, fresh and relevant superheroes to inspire children to love themselves and to discover themselves through the story,” says Jeremy Zag, founder and chief executive officer, ZAG. “With the launch of these new toys, we aim to combine the proven play patterns of our wide fan base that link to our storylines and strive for a level of quality that will spark the imagination and inspire children’s ambition to master learning skills.” 

“Miraculous” branded toys are the first to hit retail, but the company is already in development on others. A new “Ghostforce” range will complement the lines from master toy partner Playmates and the company has a pipeline of properties in the works including “Melody.”  

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