United Smile Appointed as Zoonicorn’s Master Toy Licensee

Toy line will include plush, playsets and more for preschool kids.

License Global, Content Editor

February 15, 2023

1 Min Read
Zoonicorn.
Zoonicorn.Toonz Media Group

Toonz Media Group and Zoonicorn have entered a new partnership with United Smile, a boutique toy company, as the new worldwide master toy licensee for the global preschool property, Zoonicorn.  

United Smile will develop and introduce an assortment of Zoonicorn toys, beginning with a range set to launch globally in spring 2024. The upcoming line will include plush, figurines and playsets for children ages 2-5 through a global network of distributors.   

“Zoonicorn has a special ability to resonate with children and families wherever they experience it,” says Bruno Zarka, president, distribution and feature films division, Toonz Media Group. “United Smile’s vision for Zoonicorn consumer products perfectly aligns with the brand attributes that make Zoonicorn so loved by its many fans. From the first moment we started talking, United Smile instinctively understood the unique qualities that have allowed Zoonicorn to touch the hearts of children worldwide.”  

U.K.-based bRAND-WARD, Toonz Media Group’s agent for licensing in U.K. and Ireland and represented by director, Jean Philippe Randisi, facilitated the partnership.   

“We are delighted to be working with Toonz and the team at Zoonicorn to develop this new toy line,” says Josue Rosenzweig, chief executive officer, United Smile. “This is a property with unlimited potential. Our toy and plush assortment worldwide will deepen the already strong connection fans have to the brand in an even bigger way.”  

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“It’s extremely gratifying to see Zoonicorn take this next step in its journey as a global brand that easily crosses borders, cultures and demographics,” says Mark Lubratt, creator of Zoonicorn. “Our guiding vision for Zoonicorn – built on helping young children understand and internalize the power of optimism and resilience – has always resonated deeply with kids around the world. We know United Smile’s toys and products will stay true to this basic tenet of our brand.”  

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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