United Smile Appointed as Zoonicorn’s Master Toy Licensee

Toonz Media Group and Zoonicorn have entered a new partnership with United Smile, a boutique toy company, as the new worldwide master toy licensee for the global preschool property, Zoonicorn.  

United Smile will develop and introduce an assortment of Zoonicorn toys, beginning with a range set to launch globally in spring 2024. The upcoming line will include plush, figurines and playsets for children ages 2-5 through a global network of distributors.   

“Zoonicorn has a special ability to resonate with children and families wherever they experience it,” says Bruno Zarka, president, distribution and feature films division, Toonz Media Group. “United Smile’s vision for Zoonicorn consumer products perfectly aligns with the brand attributes that make Zoonicorn so loved by its many fans. From the first moment we started talking, United Smile instinctively understood the unique qualities that have allowed Zoonicorn to touch the hearts of children worldwide.”  

U.K.-based bRAND-WARD, Toonz Media Group’s agent for licensing in U.K. and Ireland and represented by director, Jean Philippe Randisi, facilitated the partnership.   

“We are delighted to be working with Toonz and the team at Zoonicorn to develop this new toy line,” says Josue Rosenzweig, chief executive officer, United Smile. “This is a property with unlimited potential. Our toy and plush assortment worldwide will deepen the already strong connection fans have to the brand in an even bigger way.”  

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“It’s extremely gratifying to see Zoonicorn take this next step in its journey as a global brand that easily crosses borders, cultures and demographics,” says Mark Lubratt, creator of Zoonicorn. “Our guiding vision for Zoonicorn – built on helping young children understand and internalize the power of optimism and resilience – has always resonated deeply with kids around the world. We know United Smile’s toys and products will stay true to this basic tenet of our brand.”