Acquisition will bolster Spin Master’s position in children’s entertainment.

License Global

January 2, 2024

1 Min Read
Spin Master and Melissa & Doug properties.
Spin Master and Melissa & Doug properties. Spin Master

Spin Master, a global children’s entertainment company, has completed its previously announced acquisition of U.S.-based Melissa & Doug, an early childhood play brand, for $950 million.

“This acquisition brings together two formidable leaders in the toy industry, both driven by a passion to create magical play experiences for children and inspire imaginations on a global scale,” says Max Rangel, global president, chief executive officer, Spin Master. “By adding Melissa & Doug’s complementary product line to our existing toy portfolio we expand our capabilities in early childhood play and further bolster Spin Master’s leadership in the children’s entertainment industry. Our combined expertise, and the addition of Melissa & Doug’s high-quality, open-ended creative and developmental toys, positions both Spin Master and Melissa & Doug to unlock further growth across new and existing channels and in markets globally.”

The transaction expands Spin Master’s reach in specialty retail and e-commerce channels, and provides a recurring, evergreen product portfolio with a diverse revenue base and significant long-term growth opportunities. As part of the closing of the transaction, the parties have agreed to eliminate the additional contingent earnout consideration of up to $150 million, previously announced on Oct. 11.

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License Global

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