Spin Master to Acquire Melissa & Doug

Spin Master, the children’s entertainment company, has reached a definitive agreement to acquire U.S.-based toy company, Melissa & Doug, a well-recognized and trusted brand in early childhood play, for $950 million in cash. 

The acquisition will bring Melissa & Doug’s complementary capabilities in early childhood toys to Spin Master. 

“What excites us so much about Melissa & Doug is the power of their brand, their deep knowledge in developmental play and their passion for creativity, imagination and sustainability,” says Max Rangel, global president, chief executive officer, Spin Master. “As a trusted brand of early childhood toys with an evergreen portfolio, Melissa & Doug will expand Spin Master’s presence in new categories, providing immediate revenue growth, broader reach in all retail channels and market coverage. The addition of Melissa & Doug is highly complementary and connects with our strategic vision to reimagine everyday play, providing a compelling platform for long-term growth through innovation, while also meeting the changing demands of children and parents of the future.” 

“Throughout our 35-year history, Melissa & Doug has helped ignite children’s imaginations by fostering open-ended, sustainable play,” says Fernando Mercé, president, chief executive officer, Melissa & Doug. “We are confident that by working together with Spin Master, we will be able to reach more families, inspire more imaginations and unlock greater growth potential.” 

“We have an incredible history of pursuing accretive acquisitions to propel our growth as a company and have become trusted stewards of many renowned and beloved children’s brands,” says Anton Rabie, co-founder, Spin Master. 

“With this acquisition, we are committed to preserving the essence of what Melissa & Doug represents for families and are confident that our investment will enable us to accelerate growth and build upon our legacy as a leader in the children’s entertainment industry now and into the future,” added Ronnen Harary, co-founder, Spin Master.