Singing Machine To Launch 'Sesame Street' Sing-Along Toys

The Singing Machine Company, manufacturer for consumer karaoke products, has entered into a licensing agreement with Sesame Workshop, the educational organization behind the Sesame Street" franchise.  

The Singing Machine Company will develop, manufacture and market sing-along and youth karaoke products featuring characters, including Elmo, Cookie Monster, Big Bird and Abby Cadabby for North America, Australia and the U.K. The company expects to launch the new products this fall. 

“Sesame Workshop, the nonprofit behind 'Sesame Street,' has built a legacy brand at the heart of childhood play, inspiring generations of children through music and singing for more than 50 years, and still today, it is one of the most widely recognized, cherished and impactful entertainment franchises of our time,” says Gary Atkinson, chief executive officer, Singing Machine. “’Sesame Street’ has infused music together with its loveable characters to boldly shape the minds and lives of young learners, and we can't wait to bring their incredible mission to life with character-themed Singing Machine karaoke products for fans around the world.” 

“Music has always been a part of ‘Sesame Street’s’ DNA, supporting our curricular goals and helping kids express themselves in the most creative ways,” says Gabriela Arenas, senior vice president, global products licensing, Sesame Workshop. “Whether singing or dancing – or both – kids and families will have a wonderful time-sharing musical memory with all their 'Sesame Street' friends.” 

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