License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sakar Drives into Deal with Monster Jam

Sakar inks a deal with Monster Jam for licensed wheel goods and youth electronics.

Sakar has expanded its line of licensed wheel goods and youth electronics following a recent partnership with Monster Jam.

The new line includes a 3D molded Grave Digger scooter along with 4-wheel ride-ons made in two styles – electric and manual. New wheeled action figures will also be available in a design based on the popular Monster Jam truck El Toro Loco. The Monster Jam partnership will also include the launch of walkie talkies, a bluetooth reporter microphone and headphones designed for kids.

“At Sakar International, we design toys that are diverse in style and functionality,” says Liza Abrams, senior vice president, global licensing, Sakar. “Creating products within the kid’s electronics and wheeled goods’ spaces gives kids the opportunity to get up, be active and expand their imagination.”

The deal adds to Sakar’s growing list of licensed wheel goods. Last November, the company announced 3D molded scooters based on “Peppa Pig,” “PAW Patrol” and Barbie.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.