Sakar Debuts ‘Peppa Pig,’ Barbie 3D Molded Scooters

Characters in the licensed bike line include “Peppa Pig,” “PAW Patrol” and Barbie.

License Global, Content Editor

November 25, 2019

1 Min Read
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Sakar is expanding its production of licensed wheeled goods with a 3D molded scooters inspired by “Peppa Pig,” “Paw Patrol” and Barbie, sold exclusively at Walmart.

In addition to the 3D molded unicorn with light-up wheels created under Sakar’s own brand Dimensions, the new pallet includes 3D molded characters from Entertainment One’s “PJ Mask” and “Peppa Pig,” Spin Master’s “Paw Patrol,” Mattel’s Barbie and Hot Wheels and Ryan’s World from Pocket.watch. The 3D molded bikes will retail for $29.99.

“At Sakar, we strive to release cutting-edge products at very affordable price points,” says Bobby Stewart, vice president, Sakar Wheeled Goods Division. “The holidays are the perfect time to release wheeled goods products for children who are looking for that special toy, providing consumers nationwide the opportunity to capture precious memories of their children. Sakar is thrilled to offer the public a product that is the first of its kind at the largest retailer in the world.”

Sakar licenses more than 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including wheeled goods, youth electronics, digital imaging, audio and mobile accessories, karaoke machines, musical instruments and health, wellness and grooming accessories.

In addition to the brands used for the new 3D bikes, Sakar has licensed products for brands including Crayola, Tony Hawk, L.O.L Surprise!, Little Tikes and Fisher-Price. The 3D molded bikes are the latest addition to its lineup, with other accessories added including molded helmets, roller skates, skateboards, hoverboards and knee and elbow pads.

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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