New toy line from the wellness personality/author is presented in bilingual packaging.

License Global

August 15, 2023

2 Min Read
The Stack and Count Kettlebell from TOMY and Robin Arzón.
The Stack and Count Kettlebell from TOMY and Robin Arzón.TOMY

TOMY International has released Bebé Fuerte, a new infant toy line created and designed by Robin Arzón, vice president, fitness programming, head instructor, Peloton. The toy line is now at Walmart and independent toy stores across the U.S.  

Arzón is the author of The New York Times bestselling children’s books, “Strong Mama” and “Strong Baby,” and has brought her core belief in the power of movement for all ages to the new toy line. 

Bebé Fuerte launches with seven signature products, designed from a colorful palette inspired by Arzón’s Cuban-Puerto Rican roots and the rich heritage of LatinX culture. Some of the toys feature Spanish words and phrases that parents can share as they play with baby. The product is presented in bilingual packaging. 

The Bebé Fuerte line includes: 

  • Strong & Sunny Clip-On (0 months+)  

  • Move & Groove Crinklie Elephant and Move & Groove Crinklie Panda (0 months+)  

  • Twist & Shake Dumbbell (3 months+) 

  • Stack and Count Kettlebell (6 months+)  

  • Let’s Move Giftset (3 months+)  

  • Marathon Maze 2-in-1 Activity Mirror (3 months+)  

“We are thrilled to have partnered with Robin on a collection that not only encourages parents to get active with their little ones, but also one that celebrates our growing Hispanic consumer base,” says Julie Gwaltney, senior director, TOMY International. “With beautiful colors and patterns, along with motivational messages, such as ‘Sí Se Puede’ and ‘Vamos A Movernos’ found throughout the line, this inclusive collection is a fresh addition to the world of infant toys. Developing the line with Robin has been an exciting initiative for us.” 

Related:Tomy Signs New Global ‘Bluey’ Partnership with BBC Studios For Toomies

In her life and work, Arzόn lives by the mantra that fitness comes from progress over perfection.  

“Watching my daughter, Athena, use movement as play inspired the vision behind Bebé Fuerte,” says Arzón. “I’m so excited to bring this collection to life with fun, vibrant toys and inspire families to move together as they journey through their baby’s first milestones. This could not be a more special time for our family as we experience those very-first milestones with our most recent addition, Atlas!” 


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