Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
January 30, 2023
The animated Blue Heeler pup will feature on a new range of Toomies bath toys, launching with a line based on the popular Sing and Swim format. Swimming “Bluey” is planned to go on sale in the U.S., Canada, U.K. and Australia from Q3, with further EMEA rollout next year.
“We are delighted to be partnering with BBC Studios to bring the ‘Bluey’ fun to life, adding a little TOMY magic thanks to our Toomies Bath Toy line,” says Morgan Weyl, managing director, licensing and global development, TOMY. “Our unique and innovative approach to bath time embraces this important family moment and further matches Bluey’s depiction of everyday family life. We are proud to welcome ‘Bluey’ into our family and look forward to showcasing her at upcoming trade shows.”
“I’m delighted that TOMY has joined our growing stable of best-in-class partners as part of our global ‘Bluey’ licensing program,” says Julie Kekwick, head, hardlines, BBC Studios. “The focus for us has always been about working with leading licensees who share our values and commitments to quality, sustainability and learning through play. We hope that fans will enjoy these wonderful products that bring fun to bath time!”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024