PlayMonster Announces New CCO

Brian Fitzharris takes new role of chief commercial officer.

License Global

November 30, 2023

2 Min Read
PlayMonster logo.
PlayMonster logo.PlayMonster

PlayMonster Group, an international toy and game company, has announced Brian Fitzharris has joined the company as the new chief commercial officer (CCO). 

With a background in the toy industry, Fitzharris brings a wealth of experience that will help to strengthen PlayMonster’s global market position and enhance both client and vendor relationships. In this new role, he will be responsible for driving the growth and success of North American, U.K. and international sales. Fitzharris will also lead the marketing organization, e-commerce operations, go-to-market strategies and drive global sales growth while optimizing revenue and profitability. 

“In this dynamic era of play and innovation, the PlayMonster portfolio stands as a cornerstone in the arts and crafts, toys and games categories,” says Fitzharris. “I am excited to join such a strong team of knowledgeable, talented and dedicated people. Between the strong items and brands we have in the portfolio and the best-in-class partnerships that the team has established, PlayMonster has the ingredients required to elevate the business to new heights of creativity and market prominence.” 

Fitzharris joins PlayMonster after a 17-year tenure at Mattel, where he held several senior leadership roles, including global marketing positions on iconic brands, like Hot Wheels and Barbie; international marketing roles in Europe and Asia Pacific and, most recently, as the head of sales for Walmart/Sam’s Club. His extensive experience across functions and geographies will be instrumental to the construction and execution of PlayMonster’s strategic roadmap.  

Related:PlayMonster Group, TigerHead Toys Bring Pinky Promise Gemmy Friends to the U.S.

“At PlayMonster, where our relentless commitment to growth and innovation propels us forward, we’re thrilled to have Brian join our team,” says Steve Adolph, chief executive officer, PlayMonster. “His proven track record in discerning a brand’s trajectory and navigating that path to success, aligns seamlessly with our vision. I am particularly eager for the injection of his fresh perspective, not just for 2024 but beyond.” 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like