PlayMonster Group, TigerHead Toys Bring Pinky Promise Gemmy Friends to the U.S.

Girls’ wearable collectibles will be showcased at New York Toy Fair.

September 19, 2023

PlayMonster and Pinky Promise logos, respectively. PlayMonster

has announced its strategic distribution agreement with TigerHead Toys for the U.S. market launch of the girls’ collectible line, Pinky Promise Gemmy Friends. This collaboration marks a milestone in the brand’s global expansion.

PlayMonster Group and TigerHead Toys are set to enhance the brand’s presence in the U.S. market, building on the success it has already achieved in the U.K. with Bandai and Spain with Bizak, along with several other European, Middle Eastern, Latin American and Asian countries.

“We are thrilled to team up with TigerHead Toys to introduce Pinky Promise Gemmy Friends to families across the U.S.,” says Steve Adolph, chief executive officer, PlayMonster Group. “The enchanting world of these beloved characters encourages creativity, friendship and storytelling, providing a unique play experience for children.”

“Pinky Promise Gemmy Friends has demonstrated immense popularity and potential across diverse markets,” says Pedro San Gil, chief executive officer,

TigerHead Toys. “We are confident that our collaboration with PlayMonster Group will bring these delightful collectibles to even more young enthusiasts in the U.S., fostering imagination and connections through play.”