Panini, Toikido Launch Piñata Smashlings Collectibles Range

Toikido has announced it has joined forces with Panini Group to roll out new Piñata Smashlings collectibles internationally.

In forming the new partnership, Piñata Smashlings trading card and sticker collections – together with a trading card game, collector’s album, starter packs, display boxes and tins – will be widely available throughout the U.S., Canada, the U.K., Denmark, Finland, Norway, Sweden, Australia, New Zealand, Malta and South Africa.

The new cards will launch with a sampling program at Chuck E. Cheese U.S. fun centers Nov. 11-12. As part of the program, Piñata Smashlings starter packs will be available to children at participating locations while supplies last. Each pack will feature a unique code for a special Roblox in-game redeemable and four holo-foil collectible Smashlings cards, including exclusive Chuck E. Cheese character cards. The promotion also includes the chance to win a Chuck E. Cheese birthday party and a Piñata Smashlings prize package for those who find one of 10 ultra-rare gold Chuck E. Cheese cards.

The launch of the trading card and sticker range comes as the first Piñata Smashlings toys hit the shelves at Walmart in the U.S. and at The Entertainer and Smyths Toy Superstore chains in the U.K., which are currently offering collectibles, plush and playsets.

“Panini Group is an influential market leader in the world of trading card and sticker collectibles, and we are delighted for Piñata Smashlings to be one of their new ranges for 2024,” says Darran Garnham, founder, chief executive officer, Toikido. “With an exciting activation program planned, I can’t wait to see the first series of cards and collectibles to roll out and for children in 11 countries to be able to collect Piñata Smashlings in the physical world of play alongside our immersive digital game.”

“The early success of Piñata Smashlings on Roblox is exciting, and we are thrilled to transition Piñata Smashlings in the digital space to the physical world with trading cards and sticker collections to drive further connectivity to Piñata Smashlings and its fans,” says Mark Warsop, chief executive, Panini America.