September 22, 2023
Toikido has announced the launch of a new Piñata Smashlings toy range, comprising collectibles, plush and playsets, across Smyths Toys Superstores and The Entertainer across the U.K.
The range, which is expected to be followed by a wider product line in apparel, books and more, will appear in the display windows of all 160 The Entertainer stores, coupled with the game trailer playing on in-store screens.
Children will also be invited to create their own Piñata Smashling via a dedicated in-store competition, with the winning design selected by Toikdio’s creative team. In addition, children will be able to enjoy character costume visits within Smyths Toy Superstores.“I am incredibly excited to unveil the first Piñata Smashlings toy range and – even more so to be working with leading retailers, The Entertainer and Smyths Toy Superstores,” says Darran Garnham, founder, chief executive officer, Toikido. “In developing the IP for Piñata Smashlings, we always wanted to combine the digital gaming world with physical play and it’s amazing to see this come to fruition with toys now readily available across both Smyths Toys Superstores and The Entertainer nationwide. We are already experiencing excellent levels of engagement in our Roblox game and I now look forward to seeing how this translates to our new and exciting Piñata Smashlings toy range.”
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