Moose Toys, Blueprint Team for ‘Kindi Kids’ Range

Bulldog Licensing, which represents the licensing and merchandising rights for Moose Toys’ preschool brand “Kindi Kids” throughout the U.K., has announced a new deal with Blueprint Collections for a collection of licensed stationery and bags.

This new licensed range from “Kindi Kids” is set to include backpacks, notebooks, coloring activity books, scrap books, pens, pencils and crayons.

“’Kindi Kids’ is establishing itself as a leading preschool and doll brand, with its bright, fresh new approach to the market,” says Vicky Hill, licensing director, Bulldog Licensing. “We are thrilled to have Blueprint Collections on board to further enhance the licensing program with bags and stationery for the cute preschool dolls.”

Since launching a year ago, “Kindi Kids” has inked a slate of licensing deals. Earlier this year, Moose Toys also partnered with Spirit Halloween to launch a line of costumes for the brand this fall.