Moose Toys has announced a new direct-to-retail license agreement with Spirit Halloween for its Kindi Kids property.
In the agreement, brokered by The Licensing Shop, the retailer will launch four Kindi Kids costumes in Spirit Halloween locations across the U.S. and Canada, online at SpiritHalloween.com and on Amazon this fall.
“When Kindi Kids dolls and accessories debuted last fall, we knew we had a hit on our hands,” says Menal McGrath, vice president, global licensing, Moose Toys. “Our partnerships with best-in-class licensees allow fans to engage more deeply with the brand, which is why we are delighted to partner with Spirit Halloween. Now for the first time, kids will have the opportunity to dress-up as their favorite Kindi Kid at Halloween and year-round. We can’t wait to see our fans bring the Kindi Kids costumes to life.”
The costumes will be based on Kindi Kids’ characters Donatina, Marsha Mello, Rainbow Kate and Summer Peaches. Each costume is accessorized with a plush buddy, a makeup kit and a trick-or-treating bucket.
“Spirit Halloween is at the forefront with the characters and costumes kids love,” says Kym Sarkos, executive vice president, marketing and product development, merchandising and general merchandise manager, Spirit Halloween. “We strive to delight our customers and Kindi Kids’ costumes this Halloween is sure to do just that. Our quality standards and attention to detail will bring these fan-favorites to life.”
Spirit Halloween joins a roster of 16 Kindi Kids licensees with products rolling out over the next year.