has announced that its Monster High franchise is returning to screens and toy aisles this fall.
The dolls have been reimagined with a new set of characters to expand representation in the line: Draculaura, Clawdeen, Frankie, Cleo and Lagoona, Ghoulia, Deuce and Torelai. The collection allows for even more storytelling opportunities by representing a wider array of body shapes and sizes.
is also partnering with
– an organization exclusively for young people and social change. This back-to-school season, through Oct. 31, Monster High and DoSomething will help kids ages 13-18 to foster meaningful relationships by providing a template for students to create Welcome Guides and Welcome Notes to share with younger students in their schools.
Related:Barbie Collaborates with Lebanese Couturier Jean-Louis Sabaji for Barbie Inspired Collection
In more Mattel news, through Oct. 14, Polly Pocket will join Livetopia with a bespoke experience. Players can explore Polly Plaza, interact with custom NPCs of Polly and her best friends Lila and Shani and go on journeys
Gameplay will feature a party where players can immerse themselves in a virtual representation of the playset and explore various floors. The Barbie Livetopia collaboration offers players the chance to explore features and the many iterations of Barbie, with custom NPCs for the community to interact with through activities. Derived from the Dreamhouse launched in 1962, the Barbie “Roblox” integration will inspire players to take their digital adventures to their real-world playsets and vice-versa.
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