Players will be able to immerse themselves in the lives of the Mattel properties.

License Global

September 21, 2022

1 Min Read
Monster High dolls.
Monster High dolls.Mattel

Mattel has announced that its Monster High franchise is returning to screens and toy aisles this fall.  

The dolls have been reimagined with a new set of characters to expand representation in the line: Draculaura, Clawdeen, Frankie, Cleo and Lagoona, Ghoulia, Deuce and Torelai. The collection allows for even more storytelling opportunities by representing a wider array of body shapes and sizes.   

Monster High is also partnering with – an organization exclusively for young people and social change. This back-to-school season, through Oct. 31, Monster High and DoSomething will help kids ages 13-18 to foster meaningful relationships by providing a template for students to create Welcome Guides and Welcome Notes to share with younger students in their schools. 

In more Mattel news, through Oct. 14, Polly Pocket will join Livetopia with a bespoke experience. Players can explore Polly Plaza, interact with custom NPCs of Polly and her best friends Lila and Shani and go on journeys throughout Polly’s Livetopia world.  

In recognition of the 60th anniversary of the Barbie Dreamhouse, the pop culture icon will become one of the latest Mattel brands integrated into the “Roblox” universe. Debuting Sept. 30 and running through Oct. 28, the Barbie Livetopia experience celebrates her Dreamhouse. 

Related:Barbie Collaborates with Lebanese Couturier Jean-Louis Sabaji for Barbie Inspired Collection

Gameplay will feature a party where players can immerse themselves in a virtual representation of the playset and explore various floors. The Barbie Livetopia collaboration offers players the chance to explore features and the many iterations of Barbie, with custom NPCs for the community to interact with through activities. Derived from the Dreamhouse launched in 1962, the Barbie “Roblox” integration will inspire players to take their digital adventures to their real-world playsets and vice-versa. 

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