July 21, 2022
In February, License Global reported that 9 Story Media Group and celebrity Chris "Ludacris" Bridges,' entertainment media company, Karma's World Entertainment, announced a partnership with the Fashion Institute of Technology (FIT) school in New York City.
The designs were inspired by the Netflix animated series, "Karma's World." They were part of a larger 50-piece fashion-forward children's collection for licensing partners to incorporate across various consumer categories.
The FIT DTech Lab, a key component of the college's Innovation Center, provided a high-impact learning environment for the team as they leveraged the creative ideas and fresh perspectives of talented students and faculty. The unique partnership embodies a shared commitment to social equity within the creative industries for the Black, Indigenous and people of color (BIPOC) community, which was also the impetus for the recent launch of the Social Justice Center at FIT.
"Fashion plays a huge part in 'Karma's World'; it's one of the many ways that Karma and her friends express themselves," says Bridges, creator and executive producer, "Karma's World." "When designing these pieces, it was important to us to partner with creatives who share our commitment to diversity. FIT has really gotten behind our story of empowerment by creating fashionable pieces that are authentic to the characters. I am so proud of what we have done together, and I am thrilled that Mattel is featuring these designs in such a big way."
The dolls are available at Target, Amazon, Walmart and many other retailers.
Mattel is exhibiting at Brand Licensing Europe 2022. Find out more info here.
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