Mattel Launches Doll Collection with Fashion Designs by FIT Students

Dolls, apparel and accessories are inspired by the kid's animated series, "Karma's World."

License Global

July 21, 2022

1 Min Read
A "Karma's World" doll.
A "Karma's World" doll.Mattel

In February, License Global reported that 9 Story Media Group and celebrity Chris "Ludacris" Bridges,' entertainment media company, Karma's World Entertainment, announced a partnership with the Fashion Institute of Technology (FIT) school in New York City.   

Karma's World Entertainment and leading toy distributor, Mattel, have launched a "Karma's World" doll and accessories collection featuring various student designs from that original partnership. 

The designs were inspired by the Netflix animated series, "Karma's World." They were part of a larger 50-piece fashion-forward children's collection for licensing partners to incorporate across various consumer categories.  

The FIT DTech Lab, a key component of the college's Innovation Center, provided a high-impact learning environment for the team as they leveraged the creative ideas and fresh perspectives of talented students and faculty. The unique partnership embodies a shared commitment to social equity within the creative industries for the Black, Indigenous and people of color (BIPOC) community, which was also the impetus for the recent launch of the Social Justice Center at FIT. 

"Fashion plays a huge part in 'Karma's World'; it's one of the many ways that Karma and her friends express themselves," says Bridges, creator and executive producer, "Karma's World." "When designing these pieces, it was important to us to partner with creatives who share our commitment to diversity. FIT has really gotten behind our story of empowerment by creating fashionable pieces that are authentic to the characters. I am so proud of what we have done together, and I am thrilled that Mattel is featuring these designs in such a big way." 

 The dolls are available at Target, Amazon, Walmart and many other retailers. 


Mattel is exhibiting at Brand Licensing Europe 2022. Find out more info here

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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