The streetwear collection inspired by Karma’s World.

License Global

February 17, 2022

2 Min Read
"Karma's World" scene featuring Karma
9 Story Media Group

9 Story Media Group, the creator, producer, and distributor of award-winning animated and live-action content for young audiences, and Karma’s World Entertainment, celebrity Chris “Ludacris” Bridges’ entertainment media company, have announced a partnership with the Fashion Institute of Technology (FIT) school in New York City.  

Inspired by the animated Netflix series “Karma’s World,” (for which fashion is central to the brand DNA) students from FIT were tapped to develop a 50-piece fashion-forward children’s collection for licensing partners to incorporate across a range of consumer categories, with the first product set to launch later this year. Designs include jumpsuits, jackets, sweatsuits, dresses, swimsuits and footwear.   

Chosen by leadership from the FIT DTech Lab, an entity within the college’s Innovation Center with whom the students worked in close collaboration, the diverse group was comprised of current students and 2021 graduates from FIT’s Fashion Design program. In addition, Brandice Daniel, fashion consultant, “Karma’s World” and founder of Harlem’s Fashion Row (an organization that supports emerging talent and provides a platform for designers of color) and FIT alum, was brought on board as an advisor.  

This unique partnership between higher education and industry embodies a shared commitment to social equity within the creative industries for the Black, Indigenous and people of color (BIPOC) community, which was also the impetus for the recent launch of the Social Justice Center at FIT.  

“This first-of-its-kind partnership with FIT has truly elevated the ‘Karma’s World’ brand offering,” says Kyra Halperin, co-vice president, consumer products, 9 Story. “The students’ talent, passion and vision enabled them to imagine what else Karma might have in her closet, resulting in a highly creative collection that captures Karma’s unique style. FIT’s mission to foster and celebrate youth creativity and individuality aligns perfectly with what ‘Karma’s World’ stands for and 9 Story Brands is thrilled to partner with an organization with the same commitment to inclusivity and representation.” 

 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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