Sanrio Announces Celebration of 50 Years of Hello Kitty

Sanrio is launching a celebration for the upcoming 50th anniversary of Hello Kitty. In anticipation of this major milestone on Nov. 1, 2024, the coming year will be filled with ways to celebrate in both the digital and physical worlds and will be highlighted with many surprises along the way.

For nearly five decades, Hello Kitty has inspired generations, and her message of friendship, kindness and inclusivity transcends cultures and continues to resonate with fans of all ages.

Hello Kitty wants to promote friendship to everyone in the world – including in the digital space. In anticipation of her 50th anniversary, Hello Kitty will release several digital promotions, reaching both existing fans and new generations to continue discovering Hello Kitty online.

“Ever since I was a kid, I’ve had a deep love for everything Hello Kitty,” says Steve Aoki, global DJ and avid Hello Kitty fan. “Her influence on culture, fashion, art and design is unmistakable. Witnessing her digital evolution has been amazing, and I can’t wait to see what she’ll do next. I’m confident that she will keep spreading happiness to millions worldwide. And I’m proud that there is an official Steve Aoki x Hello Kitty collaboration that we got to share with all the fans called, ‘Hello Aoki.’ Happy 50th, Hello Kitty!”

Sanrio will introduce new digital tools, including an AR (augmented reality) app, short animations on TikTok, monthly promotions in My Hello Kitty Cafe on Roblox and a presence in the digital world of Zepeto. These digital experiences will be released sequentially starting this month.

The Japan Society of Northern California (JSNC), known for its commitment to promoting understanding and friendship between the U.S. and Japan, has presented Hello Kitty with the Cultural Ambassador Award, recognizing her as an international symbol of peace and friendship.

For her 50th anniversary, Hello Kitty will usher in a new age of friendship, and with it, new opportunities to spread kindness with impactful programming and partnerships that will make every day just a little bit better.