(MGA) has announced a collaboration between its fashion doll brand, Bratz, and celebrity, Kylie Jenner, for the first celebrity Bratz collection that reimagines Jenner as a Bratz doll.
Beginning with the new Mini Bratz x Kylie Collectibles, the full line will be released over the coming weeks. The Bratz x Kylie collection gives Kylie the classic
treatment, while also pulling inspiration from her personal style and fashion moments.
“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” says Jenner. “I have loved every step of the process this past year in creating these dolls alongside the Bratz team. I’m so excited they are here.”
Since its release in 2001, the influence of Bratz in pop culture still resonates with fans. The success of its recent high-end designer collaborations and viral, pop-culture-infused social content has allowed Bratz to enter new territory and continue its expansion into the fashion and beauty space and beyond.
“This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s first-ever celebrity collaboration,” says Jasmin Larian, creative director, MGA. “Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive. Not only will this collaboration expand to Kylie’s millions of fans, but it will also reach the audiences that grew up with Bratz and are excited to relive the Y2K Bratz lifestyle today. We couldn’t be prouder to welcome Kylie into the Bratz family.”
On shelves for a limited time, the Mini Bratz x Kylie Collectibles will kick off the partnership with six Bratzified Kylie minis to collect, each from key moments in her life. The Mini Bratz x Kylie Collectibles will feature two different package designs; each capsule comes with a Kylie Mini Bratz and an accessory, and features blind packaging designed in a foil-wrapped twist on the classic Bratz trapezoid, appealing to collectors, unboxers, and novelty enthusiasts alike. Accessories include a cruiser in exclusive colors featuring Jenner’s signature across the side, Norman, one of Jenner’s beloved Italian greyhounds that’s been miniaturized in an all-new sculpt, and more. The Mini Bratz x Kylie Collectibles join the greater Mini Bratz line, first introduced in 2022.
Related:MGA, Concept One Ink Bratz Deal
Fans of Bratz and Jenner can keep an eye on social media for more drops, with Bratz x Kylie fashion dolls coming this fall with pre-order expected Sept. 1.
“We’ve been hard at work with Kylie and her team to ensure the dolls are as authentic and meticulously designed as possible,” says Chelsea Green, art director, Bratz. “With both Bratz and Kylie at the helm, we knew the collections had to exude authenticity.”
The Mini Bratz x Kylie Collectibles are now available worldwide online and in-stores at select Walmart, Amazon, Target, Macy’s, Walgreens and Bratz.com.
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