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MGA, Concept One Ink Bratz Deal

Extension for MGA's licensing agreement will include Bratz.

License Global

December 21, 2022

1 Min Read
Concept One Accessories logo.
Concept One Accessories logo.Concept One Accessories.

MGA Entertainment and Concept One Accessories have extended their existing agreement to include Bratz in addition to the current agreement for their L.O.L. Surprise! brand. 

This agreement builds on the history of Bratz, which celebrated its 21st birthday earlier this year. 

Concept One will launch a full line of accessories, including cold weather accessories, backpacks, hosiery, wallets and luggage, kicking-off summer 2023.    

"We're so excited to expand our partnership with MGA and their Bratz franchise," says Sam Hafif, chief executive officer, Concept One. "Yasmin, Cloe, Jade and Sasha – the girls with a passion for fashion – always sport great accessories and are trendsetters in every way. They will add additional flair and attitude to the Concept One family of products." 

Read more about MGA Entertainment in the latest issue of License Global.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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