MGA, Concept One Ink Bratz Deal

MGA Entertainment and Concept One Accessories have extended their existing agreement to include Bratz in addition to the current agreement for their L.O.L. Surprise! brand. 

This agreement builds on the history of Bratz, which celebrated its 21st birthday earlier this year. 

Concept One will launch a full line of accessories, including cold weather accessories, backpacks, hosiery, wallets and luggage, kicking-off summer 2023.    

"We're so excited to expand our partnership with MGA and their Bratz franchise," says Sam Hafif, chief executive officer, Concept One. "Yasmin, Cloe, Jade and Sasha – the girls with a passion for fashion – always sport great accessories and are trendsetters in every way. They will add additional flair and attitude to the Concept One family of products." 

Read more about MGA Entertainment in the latest issue of License Global.