MGA, Concept One Ink Bratz Deal

Extension for MGA's licensing agreement will include Bratz.
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License Global

December 21, 2022

Concept One Accessories logo.
Concept One Accessories logo.Concept One Accessories.

MGA Entertainment and

Concept One

Accessories have extended their existing agreement to include Bratz in addition to the current agreement for their L.O.L. Surprise! brand. 

This agreement builds on the history of


, which celebrated its 21st birthday earlier this year. 

Concept One will launch a full line of accessories, including cold weather accessories, backpacks, hosiery, wallets and luggage, kicking-off summer 2023.    

"We're so excited to expand our partnership with


and their Bratz franchise," says Sam Hafif, chief executive officer, Concept One. "Yasmin, Cloe, Jade and Sasha – the girls with a passion for fashion – always sport great accessories and are trendsetters in every way. They will add additional flair and attitude to the Concept One family of products." 

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