Jakks Pacific Announces Global Deal for ‘Sonic the Hedgehog 3’

Jakks Pacific, and its costume division, Disguise, have announced a multiyear partnership with SEGA of America for “Sonic the Hedgehog 3,” Paramount Pictures’ feature film set to release on December 20, 2024.  

Through the collaboration, SEGA and Jakks will design, develop and manufacture a range of products, including action figures, plush, playsets, costumes and costume accessories, all set to hit the market late 2024. 

“‘Sonic the Hedgehog 3’ promises to be an exciting addition, with the Blue Blur embarking on his next thrilling journey,” says Kevin Feely, vice president, marketing, Jakks Pacific. “The Sonic movie product has been a resounding success among retail, audiences, kids and the enthusiastic collector community. We eagerly anticipate the return of Sonic and his beloved companions and look forward to bringing them back in a big way in 2024.”