Incredible Group Unveils Jelly Belly Licensed Toys

North American company, Incredible Group, is releasing a line of Jelly Belly-licensed toys and collectibles this fall. 

The range includes squishy Jelly Belly jelly beans of various sizes, all of which are scented to replicate original Jelly Belly bean flavors. 

Incredible Group’s partnership with Jelly Belly builds on a long-standing commitment to discovering, creating and sharing the best toys and games in its market. The collection will feature squishy, scented and collectible jelly bean toys with classic Jelly Belly bean shapes and scents. This new launch is a must-have for kids and adults alike, available in two different collectible sizes and a variety of packs for purchase. 

“We are always trying to push the envelope to bring the most exciting products to our customers, and this launch has been no different,” says Saul Sacks, president, Incredible Group. “Over the last several months, we have worked passionately alongside the team at Jelly Belly to infuse this collection with as many of the iconic features of original Jelly Belly jelly beans, and we are genuinely proud of the end result.” 

“Jelly Belly is excited to partner with Incredible Group to introduce a new collection of toys that capture the vibrant colors, irresistible scents and fun of our Jelly Belly jelly beans,” says Rob Swaigen, vice president, global marketing, Jelly Belly Candy Company. 

Related:Incredible Group Secures Canadian Distribution Rights for Piñata Smashlings

The Jelly Belly toy line will be in Canada at Giant Tiger, Indigo, Party City Canada, Red Apple, Toys“R”Us, Walmart Canada, Mastermind Toys and independent retailers. Meijer and independent retailers will carry Jelly Belly toys in the U.S.