first internally developed IP.
Piñata Smashlings is set to debut on “Roblox” this June, closely followed by
toys, plush, apparel, homewares, publishing, magazines and animation
with Corus Entertainment’s Nulvana.
“We are thrilled to be the partner of choice for Piñata Smashlings during its Canadian launch,” says Saul Sacks, president, Incredible Group. “We immediately saw potential in this line in
and knew we had to be on the frontlines to witness and help lead its growth. We have no doubt Canadian consumers will love the IP as much as we do.”
“Incredible Group has a long-standing tradition of success in the Canadian market, so the choice for a Canadian partner was not a difficult one,” says Omer Dekel, chief operating officer, PMI. “Their enthusiasm for this brand and its toys, as well as their performance, have impressed me greatly. We’re certain it’ll
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.