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April 11, 2023
Incredible Group has signed a Canadian distribution deal with toy manufacturer, PMI, for its Piñata Smashlings line, Toikido’s first internally developed IP.
Piñata Smashlings is set to debut on “Roblox” this June, closely followed by toys, plush, apparel, homewares, publishing, magazines and animation with Corus Entertainment’s Nulvana.
“We are thrilled to be the partner of choice for Piñata Smashlings during its Canadian launch,” says Saul Sacks, president, Incredible Group. “We immediately saw potential in this line in Nuremberg and knew we had to be on the frontlines to witness and help lead its growth. We have no doubt Canadian consumers will love the IP as much as we do.”
“Incredible Group has a long-standing tradition of success in the Canadian market, so the choice for a Canadian partner was not a difficult one,” says Omer Dekel, chief operating officer, PMI. “Their enthusiasm for this brand and its toys, as well as their performance, have impressed me greatly. We’re certain it’ll be an incredible success.”
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