Mattel has announced that it is expanding the Hot Wheels Monster Trucks Live tour to Europe in partnership with Live Nation and Raycom-Legacy Content Company.
Following the U.S. tour earlier this year, the show is going international with European shows in the U.K., Poland and Denmark in 2020 with more markets planned for a later rollout.
“Mattel is thrilled to share the U.S. success of the Hot Wheels Monster Trucks Live experience with our European fans,” says Julie Freeland, senior director, global live events and attractions, Mattel. “Mattel is always exploring new and innovative ways for fans of all ages to play and engage with our storied brands. We’re fulfilling European consumer demand by bringing them real-life action in an arena with the best-selling Hot Wheels Monster Trucks.”
This live entertainment tour will bring Hot Wheels Monster Trucks to life, combining Hot Wheels’ stunts with the thrills of a monster truck rally. In addition to the trucks, each show will feature specialty acts like the superstars of freestyle motocross, world record attempts and Megasaurus–a massive, car-eating, fire-breathing prehistoric robot.