March 12, 2021
"Hasbro has a proven track record of working with well-known IP to make a variety of high-quality toys and figures that appeal to people of all ages, and we are excited to leverage this expertise to bring new product experiences to
Ghostbusters
fans around the world,"
says Jamie Stevens, executive vice president, Sony Pictures Consumer Products.
The toys and packaging were inspired by the original line from the 1980s and include ghost figures and the Ecto-1 van. The toys aim to appeal to older "Ghostbusters" fans and introduce the franchise to the younger generation.
"'Ghostbusters' is an iconic and beloved franchise, and we are excited and honored to return to the brand as the global master toy licensee and bring new product to the next generation
says Tom Warner, senior vice president, Hasbro.
"Drawing on Hasbro's proprietary insights and culture of innovation, we are working closely with Sony Pictures Consumer Products to create a dynamic new toy line that we can't wait to share with fans around the world."
These toys will be available to pre-order on March 15 at 1 p.m. ET through Walmart.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
