Hasbro Launches Girl Innovators of Play

The STEM-based program, in partnership with Girl Up, will aim to mobilize a movement of girl leadership, innovation, and creativity.

License Global

October 12, 2023

2 Min Read
Hasbro Girl Innovators of Play
Hasbro Girl Innovators of PlayHasbro

Hasbro has announced Hasbro Girl Innovators of Play, in partnership with Girl Up, a girl-centered leadership development initiative of the United Nations Foundation. The announcement was made at the Girls Leading Change event and will launch in early 2024 and build on the recent Hasbro Women Innovators of Play, a Challenge that calls for the next great women-led mass-market toy or game.

Girl Innovators of Play will include a STEM-based bootcamp and invitation to young women between the ages of 13 to 24 to submit a social impact project idea focused on a cause they are passionate about and receive up to $1,000 in funding to transform that vision into reality.

“Girl Innovators of Play is the next step in Hasbro’s commitment to collaborating with and celebrating innovative women and girls with groundbreaking ideas,” says Kim Boyd, head, toy, Hasbro. “This generation of girls has the power to tackle complex problems in their communities – and perhaps go on to create the next massively successful toy or game – and we are excited to help spark and support their creativity every step of the way.”

“Supporting girls in STEM isn't just about breaking barriers; it's about pioneering progress,” says Melissa Kilby, chief executive officer, Girl Up. “Programs like Girl Innovators of Play will inspire generations of young innovators to build a brighter, more inclusive future, creating solutions that not only tackle our world's most pressing challenges but also shape a more equitable world for all.”

Related:Hasbro: A Blueprint for Transformation

As part of its partnership with Girl Up, Hasbro will provide:

  • A Girl Innovators of Play Bootcamp: comprised of a dynamic hands-on program for young women leaders globally to create human-centered design-led solutions to problems in their own communities, as well as learn from and engage with prominent women leaders at Hasbro and the inventor community

  • Opportunity to apply for seed funding, up to $1,000: following the bootcamp, Girl Up participants will have the opportunity to apply for seed funding, supported by Hasbro, through the Girl Up Project Awards program

  • Ongoing support from Hasbro’s Women’s Leadership Network, employee volunteers and women executives, through program design and implementation, speaking engagements, mentoring and more to continue bridging the gender gap in STEM.

More details about the program will be shared in January.

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