Hasbro Launches Girl Innovators of Play

Hasbro has announced Hasbro Girl Innovators of Play, in partnership with Girl Up, a girl-centered leadership development initiative of the United Nations Foundation. The announcement was made at the Girls Leading Change event and will launch in early 2024 and build on the recent Hasbro Women Innovators of Play, a Challenge that calls for the next great women-led mass-market toy or game.

Girl Innovators of Play will include a STEM-based bootcamp and invitation to young women between the ages of 13 to 24 to submit a social impact project idea focused on a cause they are passionate about and receive up to $1,000 in funding to transform that vision into reality.

“Girl Innovators of Play is the next step in Hasbro’s commitment to collaborating with and celebrating innovative women and girls with groundbreaking ideas,” says Kim Boyd, head, toy, Hasbro. “This generation of girls has the power to tackle complex problems in their communities – and perhaps go on to create the next massively successful toy or game – and we are excited to help spark and support their creativity every step of the way.”

“Supporting girls in STEM isn't just about breaking barriers; it's about pioneering progress,” says Melissa Kilby, chief executive officer, Girl Up. “Programs like Girl Innovators of Play will inspire generations of young innovators to build a brighter, more inclusive future, creating solutions that not only tackle our world's most pressing challenges but also shape a more equitable world for all.”

Related:Hasbro: A Blueprint for Transformation

As part of its partnership with Girl Up, Hasbro will provide:

More details about the program will be shared in January.